Social Networks are the biggest asset for marketers, online firms, entrepreneurs and online agencies. Research shows that the Y-Generation does not rely on the traditional norms of marketing. Print media, billboard advertisements and even newspapers have lost their charm and fail to deliver.
Social Networks is the name given to websites/platforms which work on the basic principle of Connect, Share and Socialize. Social sites such as Facebook, MySpace, Bebo, Twitter etc have huge user base and marketers now aim to use this to their advantage.
Marketing your product, services or company on any such platform is essential to maintain and promote your online presence. The advantages of marketing on social networks are many of which some are:
• Better reach and interaction
• Targeted audience
• Viral communication
• Real time feedback
• Cost effective
Companies that have made used of social networks for marketing purpose are immensely benefiting from it and are literally making millions. The viral features and engagement offered by these networks can do wonders if put to effective use. The growth of social networks has just begun and if your marketing strategy is lagging and not producing results then it’s surely missing a trick.
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